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The issue faced by companies that want to expand internationally is that they expose themselves to external forces that they are not accustomed to, forces that might limit the companies' choices as well as their growth.
* Despite being the worlds' largest retail company, Wal-Mart operates in only a handful of countries outside of the United States.
Sam Walton chose to sell products at a low price, thus reducing his profit margin, however, he decided to rely on a high volume of sales in order to attain profits.
Wal-Mart began its operations almost sixty years ago, it started with a single store in Arkansas, USA.
* Wal-Mart has the opportunity to use different strategies for different markets, such as creating normal stores, super centers, and neighborhood markets.
* Wal-Mart is under the threat of heavy competition in both local and international markets, due to the fact that they are the number one company.