In a two- way communication, both the parties are required to be equally involved so that the other person does not feel like he/ she is not being heard properly.Two way communications also hold relevance in the case of face to face as well as telephonic interviews when both the interviewer as well as the candidate are required to maintain healthy, direct as well as active communication with each other.
Communication with nature and animals was considered the best way to reinforce learning in the Indian gurukul system of learning.
Therefore, communication is as old as our civilization.
Communication can be both one way as well as two way depending on the number of individuals who are a part of the process.
It is very important to have a good two way communication between your team, organization and even family members so that you are able to deliver your message and also get a chance to find out their apt response.
Even in pre-civilization days, non-verbal communication was in existence between man, nature, and animals.
In organizations, however, language-based or verbal communication is more important.
It is basically a process of interaction with the people and their environment.
Through such interactions, two or more individuals influence the ideas, beliefs, and attitudes of each other.
Hovland, on the other hand, defined it as ‘a process by which an individual communicator transmits to modify the behaviour of other individuals’.
Warner Weaver, going one step further, considers communication as ‘the procedure by which one mind can affect another’.
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