Clearly state what the next action should be and give them a reason why it’s important to act right away.Use plain language and don’t use language that you would not normally use–be sure it sounds like you.
Noah is currently the COO at Palo Alto Software, makers of Outpost and the online business plan app Live Plan, and content curator and creator of the Emergent Newsletter.
Our friend Dave called last night, he’s started a small engine repair business and he asked us to review a sales letter he’d written.
The content of your plan is by far the most important thing—don’t stress about the design.
Think carefully about what you are trying to communicate.
Investors will use this document to get an understanding of your communication skills as well as your ability to think critically about your business.
You should spend more time on this part of your plan than on any other section.
And the second is to persuade the reader to take an action and start a business relationship. First, create a powerful headline with an immediate clear benefit for the reader, not some wishy-washy “Hi, here we are” statement.
Ask a question that shows you understand their needs, Give them your business credentials.
Type your name, the name of your business and your contact information at the top of the cover letter so the bank can get back in touch with you easily.
Include your business address, office number, cell number and the email address you check most frequently.