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However, you should also know that more than 95 percent of the press kits sent out by artists, publicists and record labels end up in the trash can. It's not easy to get pumped up when you consider that rate of failure.But there's a good reason all those press kits are being ignored: Most of the promo packages clogging up the postal system are lackluster attempts at marketing.
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Marcia Yudkin, author of Six Steps to Free Publicity, Poor Richard's Web Site Marketing Makeover and nine other books, reveals the proven secrets to creating a media center on your web site.
She shares why many online press rooms fail and shows you the steps to take to create online PR materials that editors and writers crave. Fisher knows a lot about marketing music-related products and services.
I've been creating and sending out press kits for years for my band Soulpajamas.
I never knew if I was sending the right information or how to optimize my kits. Now I have a roadmap and the exact helpful detai Is I need, all in one place.
They are hastily thrown together without much thought or purpose behind them.
For 10 years I published and served as managing editor of a music magazine in the Midwest USA.