Your net doesn’t need to be wide — it needs to be precise.
For more information about buyer personas, read How to Avoid 4 Buyer Persona Mistakes for advice and a free template on developing your personas.
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln knew that preparation is everything.
Whether you’re chopping down a tree or figuring out how to write a marketing plan, the steps you take ahead of time are crucial to your marketing success.
In this article, our marketing plan discussion will focus mostly on the digital marketing aspect, but the strategies and concepts can be expanded to encompass your entire marketing department.
Why You Need a Marketing Plan How to Structure Your Marketing Plan 5 Pre-Plan Research Steps How to Plan Your Marketing Strategy Free Marketing Plan Templates For today’s marketers, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing and SEO — all tenets of a strong inbound marketing strategy — is necessary in order to attract and convert buyers in a digital age.
Your marketing plan should be: Transparency is important when developing and finalizing the plan.
By getting feedback from all departments and being clear on goals, your marketing plan is more likely to be of value and to be seen as a successful tool. What’s not useless is a fluid marketing plan that allows for change and is looked upon as a , not as a bible.
A common mistake that many people make is starting on the tactical plan before they have ironed out the strategic plan.
But in order to formulate a strategic plan, you need to do your research.