Marketing is the concept of satisfying the people needs by offering the right product.
Management is the utilization of the resources in best possible way.
Managers evaluate the targets and goals and unaccomplished goals.
Marketing Management is the concept that revolves around the art of rendering product satisfaction to all customers of a particular company.
These objectives should be aligned with the organization goals.
Planning and Organization : It is the next function of marketing management under which a plan for sales, forecast and strategies is formulated.
Economics and concept of competitive strategy plays a vital role in analyzing the industry context in which firm wants to operate.
Industry analysis is done using the concept of potter five analysis, value chain analysis and the analysis of the competitors using strategic group analysis.
Students are taught the various elements which form the string base of understanding and executing the needful steps for marketing management.
During the course of study, students are loaded with many Marketing Management Assignment.