Kaelen Haworth, the designer behind direct-to-consumer womenswear brand When raising funds for a business, don’t forget that everyone consumes fashion.
“Using people around you is very helpful and very eye-opening,” says Kim, who polled her friends and family via Survey Monkey to develop her deck of consumer insights.
Determine and identify manufacturers and suppliers required to produce your line and detail the costs.
Remember to include the costs of samples and account for currency fluctuation if suppliers and manufacturers are based overseas.
Even if you can’t make it to to the NYC catwalks, you can still celebrate the world of fashion and design by mounting your own local fashion show, tying into the event in New York.
Or you can have your event at a completely different time of the year.By identifying the show theme early on, you’ll have a better understanding of who your designers and attendees will be, making it easier to plan.Order Custom Branded Materials Once the date is set, it’s time to start gathering your signage and other decorations.What do fashion giants on Fifth Avenue and budding designers working in basements have in common?Before they started manufacturing dresses and hiring app developers, they all had a business plan.Whether you want to throw a charity fundraiser as a way to raise awareness for a cause you feel passionate about or simply are looking to showcase your own designs on a smaller scale, here is your fashion show checklist to make sure you’re fully leveraging Fashion Week exposure: Settle on a Theme First and foremost, you need to know what of fashion show you’ll be planning.This can take on a few dimensions: Is this show going to be about raising money for a charity or cause?Summarise your brand and explain what differentiates it.Also, quickly outline your target market, target revenue goals and timeframe.For fashion startups with resource constraints, a plan helps crystallise what, how and to whom you’re selling; establishes what makes you unique; identifies your competitors; and most importantly, shows that you can .Kim thought she had a niche as a “bridge between high street and contemporary”, so she visited bricks-and-mortar shops to gather data and experiences from sales associates to confirm her hypothesis.