Landscapers Inc.’s ideal customer is a wealthy baby boomer or a member of Gen X between the ages of 35 and 65 with a high disposable income. They’re a working professional or recently retired.Worse, fuzzy goals won’t inspire confidence from investors.Nor will they have a profitable impact on your business.Market research indicates an increasing number of wealthy consumers in Cleveland are interested in landscape architecture based on sustainable design. Currently, only two exist—neither of which focuses on eco-friendly planning nor are certified by green organizations. provides a premium, sustainable service for customers with disposable incomes, large yards, and a love of nature.Within a business plan, your company description contains three elements: (1) mission statement, (2) history, and (3) objectives. Think about what motivates you, what causes and experiences led you to start the business, the problems you solve, the wider social issues you care about, and more.wiki How's Content Management Team carefully monitors the work from our editorial staff to ensure that each article meets our high How marks an article as reader-approved once it receives enough positive feedback.This article has over 2,111,575 views, and 88% of readers who voted found it helpful.Even better—if you’re pressed for time—we’ve compiled the 10 steps and examples into a downloadable (PDF) template: But, first things first …A business plan is a comprehensive roadmap for your small business’ growth and development.Our four employees work in teams of two and have already completed ten projects for some of Cleveland’s most influential business and community leaders.Our objectives over the next three years are to: can undermine your marketing efforts and credibility.