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Close cooperation with highly successful professional photographers that Mrs.[fashion business plan example] COMPANY FOUNDER knows personally will give the marketing approach an edge offline and online and greatly impact the presentation of the company to potential clients and partners.Executive Summary Products Operational Procedures Unique Selling Propositions Company Vision and Strategy Market Analysis Competition Target Group Risk Analysis SWOT Analysis Location of Headquarters Business Partners Consulting Marketing Plan Price Strategy Communication Strategy Business Organization The Founder and Director Staff FINANCIAL PLAN[fashion business plan example] COMPANY is a start-up company that will sell self-designed bags and clothing for female motorcyclists, for women to look stylish on their bike and off.
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The product (fashionable motorcycle bags and clothing) is supposed to fill a niche in the motorcycle apparel market, which makes the emphasis on fashion also a part of the company’s USP in contrast to the usual sports racing/Americana look that is traditionally produced by competitors.
The business plan also provides a brief overview of the market situation, the location (Soho, close to the fashion district) and competition as well as a risk analysis.
The business risk will be mitigated by the initially limited product range (i.e. It also gives information regarding potential business partners, the marketing plan, venue organization and financing.
[fashion business plan example] COMPANY will make it possible for women to ride and be protected without having to change their clothing, no matter where their destination may be. [fashion business plan example] COMPANY FOUNDER, is a motorcycle rider herself and currently working in sales and merchandising at Ducati Triumph [fashion business plan example] LOCATION in Soho.
She has found that the current motorcycle apparel market is missing the niche of fashionable motorcycle clothing.She has worked as an art director for eight years and has leadership experience, though not very much fashion design experience yet.Interested in having a selection of full real-life fashion business plan templates in MS Word (alongside their respective financials in Excel) for your project?As the number of educated women who buy and ride motorcycles increases, it becomes clear that there is a market niche for providers that cater to the woman who wants to ride her bike in high fashion- whether she is riding to a party, to work or to a date.The first 12-18 months of operation will be dedicated to starting a line of bags, as this is a good way to gather experience, contacts and a first following of consumers.The fabric will be mainly high-tech artificial fabrics which are cut and rip-proof and can last for decades.A certain proportion of the products or certain parts of some products will also be made of leather.The market research shows evidence that [fashion business plan example] COMPANY will operate in a very favorable environment. [fashion business plan example] COMPANY FOUNDER’s very strong competence profile make the business venture very likely to lead to a successful market entry.Products The company’s product portfolio is aimed at providing female motorcycle riders stylish options of bags and clothing to buy and wear.She also has conducted a survey of more than 130 women associated with motorcycle clubs/associations.By currently working in sales and merchandising at Ducati Triumph she could gain insight the motorcycle industry.