Essays On Culture And Gender

Women have become more optimistic, enthusiastic and confident, setting themselves high standards.They are ambitious and aim to be financially independent, no longer happy to rely on a man to support them and their children.

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There is no doubt that the media were responsible for many of the images people were exposed to at this time just as they influence people’s views today.

However, there have been some radical changes in the way men and women are portrayed by the media, particularly in relation to the way women are viewed.

If we look at the feminine aspect of gender stereotyping, the media view of femininity has changed drastically.

If we think back to the way in which women were portrayed in the 1950s and 1960s, they were invariably presented as housewives, mothers, nurses, teachers, or in some other form of caring role (Trowler 1988).

The media also reinvented the masculine ideals of toughness and self-reliance in the form of men who have emotions and who need to seek advice (Gauntlett 2002).

It is true that gender categories have not been totally eliminated, and the numerous alternative ideas and images have provided space for a much greater diversity of identities. In the mid-20 century, the pressure to conform to what was expected of boys and girls came not only from parents and peers, but perhaps even more strongly from the media.These four components of the affinity between men and women in various cultures effectively illustrate the societies’ perceptions and understandings of each of the sexes.Subsequently, how each sex demonstrates their core of beliefs and or knowledge is dependent upon these perceptions of their role and contribution to society.Through the application of one or more of these dimensions, each culture defines gender relation.Although one society may rely more heavily on a certain component to provide definition of distinction between gender, anthropologists and sociologists have found numerous similarities between the uses of these dimensions as a tool of definition in dissimilar cultures.It was regarded as a man’s job to go out to work to provide for his family.Women back then were discouraged from getting involved in politics and their world consisted of the family and the home (Eldridge et al 1997).However, from early childhood we still continuously take in messages and images from the media about what men and women are like and how they should behave (Morley 1986).It was because of the content of such media that many young girls who grew up in the 1950s and 1960s believed that women should stay at home to take care of their families.Thankfully, things have changed for the better, albeit very slowly, and we have access to alternative ideas from our own lives, and even from the media themselves., but the overall effect is a slow shaping of what we think of as natural and normal.The media has been forced to change to keep up with changing styles and lifestyles.


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