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Capping your plan at 30 pages should be sufficient unless you need to include photos of products, equipment, logos, business premises or site plans, etc.
A corporate business plan for a large organization can be hundreds of pages long.
However, for a small business, it's best to keep the plan short and concise, especially if you intend to submit it to bankers or investors.
See The Marketing Plan Section of the Business Plan for a detailed description.
Product or Service Offerings This section describes the legal structure, ownership, and (if applicable) the management, and staffing requirements of your business.
It’s not easy to keep everything completely up-to-date as you make changes to your numbers, and integrating the right charts and graphs into your business plan is harder than it looks.
However, if you’re new to business planning and just want to get a sense of what a plan looks like and want to get the process started quickly and cheaply, then downloading a free template is the best way to get started.
See How to Write The Management Plan Section of the Business Plan before addressing this section.
Ownership Structure The operating plan outlines the physical requirements of your business, such as office, warehouse, retail space, equipment, inventory and supplies, labor, etc.
The executive summary should be no more than two pages long, with brief summaries of other sections of the plan.
See How to Write the Executive Summary of the Business Plan to get you started.