Completing this process can be helpful in understanding everyone’s role on the team. This is the section you finally get to describe your food.
I recommend outlining the main menu items and any signature dishes that you have in this section.
In this area you’ll also want to identify the type of customer that will frequent your establishment.
Any data about local trends that you can find will be useful to include as well like from IBIS World that forecasts growth in the United States food truck industry for the next 5 years.
Google can be a good friend in locating the data to include in the document.
Management Structure: This section is simple for solo food vendors.In the future I will create a table of contents page that allows you to jump the different topics of content, but for right now this is it.Before Salvago began taking the steps needed to launch a food truck, he wrote a business plan for a competition at his university and as a result was able to secure ,000 in funding.Many food trucks need a team of 3 – 5 employees to operate successfully during a lunch rush.For some vendors this section will become a bit more complicated if you’ve got investors or other partners that are helping to operate the business.What began as a fun contest would eventually lead him down a path to business ownership.Below is an outline of the key sections you’ll need to complete for a standard business plan with a brief description of the contents.The hope is that as we follow Salvagno over the course of the next 6 – 12 months so that you can follow along as he launches his own truck. I also want to point out to the listeners that this case study is going to be a little bit different than my traditional shows.I want it to have the kind of vibe that you’re just speaking with a buddy and asking a few friendly questions about the food truck business.However, if you’re entering a market like Los Angeles this section will be larger and more in-depth.If you’re planning to enter a market that has 10 traditional taco trucks and you plan to start a traditional taco truck too, it will be to differentiate yourself from other vendors in the area.