You want your business plan to convey the best possible physical impression; make it something people are going to want to pick up and look at.
Enter your business information including the legal name, address, etc.
Product or Service Offerings This section describes the legal structure, ownership, and (if applicable) the management, and staffing requirements of your business.
See How to Write The Management Plan Section of the Business Plan before addressing this section.
It provides a short, concise, and optimistic overview of your business that captures the reader's attention and creates a need to learn more.
The executive summary should be no more than two pages long, with brief summaries of other sections of the plan.
See How to Write the Executive Summary of the Business Plan to get you started.
In this section, you need to demonstrate that you have thoroughly analyzed the target market and that there is enough demand for your product or service to make your business viable.
It can provide a guideline so you’re not stuck looking at a blank page trying to figure out where to start.
Plus, it shows you the general layout of a standard business plan so you know what goes where and that you're not leaving out anything.