It starts with identifying the products or services you intend to sell to generate revenue and the goals you wish to accomplish with your marketing plan.
You then need to complete the marketing plan by answering several key questions. How will you get these products and/or services to the customer?
For livestock operations, an inventory of animals would be included here.
Details regarding genetics, breeding plans, nutrition plans, animal handling protocol, and animal health plans including vaccination schedules should be added.
If you don’t have a business plan, now is the time to start one.
Use these basic sections to help define your farm or ranch business. However, getting started on it can seem like a daunting task.While there is business planning software out there, much of it isn’t well suited for putting together a complete farm or ranch business plan and starting with a blank sheet of paper can be intimidating.In summary, putting together a written business plan increases the likelihood of your business achieving success (Scarborough 2011).This is a great time of year to get started on putting together a written business plan for your farm or ranch operation.Expert Hub’s award-winning team of Staff Writers deliver unique, insightful and curated content from successful business leaders, authors and subject matter experts.This highly-experienced team understands the information that business readers are looking for, what’s unique and impactful, and how to distil key ideas into actionable insights.If you are not marketing a commodity, it is important to identify what sets your products or services apart from your competitors and to clearly identify the size of the market you intend to be selling into.Your banker will want to know that your sales forecasts are realistic and so should you. Human Resources Personnel management can sometimes be overlooked on a small farm or ranch operation.The introduction section should also provide an overview of the history of the operation and three to five goals you wish to accomplish in the next five years. This section should describe the land resources involved in the operation, including maps if you have them available.If livestock and perennial pastures are involved in the operation, a grazing management plan would fit into this section.